FAQs
How does Predictive Segmentation increase conversions?
- Clickstream data and continuous sequencing, powered by ZineOne’s Customer DNA, predicts purchase intent.
- Our sophisticated models analyze short-term user behaviors to predict which consumers will make a purchase, which visitors will not make a purchase, and those who are on-the-fence of purchasing while in the session.
- Predictive segments are based on behaviors, not demographics, so consumers get the experience they expect without sharing personal data.
How does ZineOne measure business outcomes such as revenue increase?
- Our outcomes-based approach is at the heart of what we do.
- We always maintain a control group, from 10% – 50% of your site traffic to compare platform effectiveness.
- We run reports and have dashboards showing average order value increases, overall revenue impact, margin savings and conversion rate lifts – and you can run your own analytics reports.
What’s unique about ZineOne’s approach to Triggered Experiences?
- Personalize experiences based on consumers’ buying propensity in that moment, for anonymous and known visitors, no CRM nor historical data needed.
- In addition to all the standard triggers expected, ZineOne levels up your capabilities by adding a next-generation predictive and actionable intelligence layer.
- Personalize experiences based on consumers’ buying propensity, even if you know nothing else about them.