“The education of customers will take place, and they will only be willing and able to shop at the sites where volunteering their data to those sites actually yields them the benefit of speed, of convenience, of ‘saving money and living better.”
Customers demand to be known, understood, and assisted by retail enterprises in real-time – and their rising expectations require a new approach to engagement.
Predict and Engage
Session AI determines whether each visitor will purchase or not and provides the ability to influence the outcome before they leave. This boosts conversion rates while optimizing margin by hyper-targeting incentives to the visitors who need it most.
Understand Anonymous Users
With a vast majority of site visitors being anonymous, it can be difficult to personalize experiences. Session AI CustomerDNA intelligently identifies visitor characteristics early in their visit – without the need for any historical or third party data – giving you the ability to personalize for optimal results.
Create Urgency to Purchase
Highlight popular products by showing how many people are currently viewing each product as well as how many are left in stock. This simple tactic provides social proof and creates urgency to purchase, increasing add to cart and conversion rates.
Drive To Physical Stores
Proactively send inventory notifications or loyalty rewards availability reminders when your customers come near your physical stores. Intelligently encourage BOPUS options when your ecommerce site visitors are buying items that are frequently picked up in store, or for items that are frequently returned.