The role of AI in a privacy-first world
In a privacy-first world, ecommerce needs to find new ways to successfully target and convert customers. This can only be done with AI.
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How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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Social proof: Move products with real-time messaging
Social proof can boost consumer confidence in their purchase through reviews, fear of missing out, popular item messaging, view counts, and more.
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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Promotion optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Breaking the addiction to sitewide offers: Three techniques to transition to real-time offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.
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Goodbye PII: Solving for a privacy-first world
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?
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Building stronger software solutions through partnerships at Session AI
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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Historical data is so outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source of truth than historical data.
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