Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.
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Less offers, more revenue: 10 strategies to limit promotions without limiting conversions
How can ecommerce brands avoid a race to the bottom in a high-promotion environment?
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Your guide to ecommerce clickstream data
Each click delivers new insights which can be tracked, analyzed, and acted on — before the session ends.
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NRF 2023 takeaways: Retail set to combat uncertainty with agility
The retail industry and the behaviors of its consumers are continually shifting as inflation increases, budgets decrease, and trends evolve. At NRF 2023, we learned the six ways retailers are strategizing to succeed this year.
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How to drive ecommerce revenue growth with shrinking resources
Key areas a digital brand can improve — without adding more manpower or budget — to help drive ecommerce revenue growth in 2023.
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Post-purchase experiences: Building loyalty and growing revenue after checkout
Rising acquisition costs and declining consumer spending have ecommerce brands searching for new avenues to avoid a sharp decline in revenue. The inflated prices of acquiring web visitors make it critical that every engagement counts. Traditionally, site visitors that didn’t convert would be retargeted with personalized ads based on their viewing history. With this option […]
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Behavioral segmentation: Better understand consumer actions to improve marketing reactions
The most competitive ecommerce brands are the ones capable of delivering a personalized experience for each customer (even anonymous) at every step.
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Ecommerce conversion rate optimization: 9 ways to improve your sales
Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.
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Why is consumer behavior shifting toward buy now, pay later?
A 2022 Lending Tree survey found that 43% of people used BNPL — up from 31% in 2021.
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