Top Talks at the Virtual NRF 2021
Sessions to Attend During Chapter 1 of NRF 2021 The virtual NRF 2021 is here! To kick off the new year, the National Retail Federation (NRF) will hold the first of two “chapters” of its annual event—held across two weeks in January—to celebrate retailers’ 2020 achievements and address their immediate needs. The first-ever virtual NRF […]
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Debjani Deb: Top 50 Women Leaders in SaaS
Session AI CEO & Co-Founder Recognized for Work in Digital Transformation by The Software Report Each year, The Software Report announces its list of the Top 50 Women Leaders in SaaS. This year, we are pleased to announce that Debjani Deb, CEO and Co-Founder of Session AI, has been recognized as one of 2020’s top […]
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What’s in store for the holiday season?
Predictions for the 2020 retail holiday season Although the holidays may be weeks away, when it comes to retail, the holiday season is in full swing. In previous years, Halloween marked the informal end of the fall season in stores—with costumes and pumpkins replaced with trees and holiday décor—and Black Friday kicked off holiday shopping […]
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Machine learning models in event-driven architectures
A variety of real-world processes produce sequences of data whose complex temporal dynamics need to be modeled. For example, real-time event-driven customer interaction systems capture user actions (events) generated by customers on web and mobile applications. These user actions across various digital end-points are directed towards achieving specific outcomes and represent certain user intent. The […]
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Gaining consumer trust online in uncertain times
Online shopping has become an essential service during the COVID-19 crisis. No longer is going to the supermarket, bank, or mall a safe option for consumers. Rather, sourcing and purchasing from the safety and comfort of one’s home is the new normal. Online retailers are experiencing surges of 30 percent and higher, traffic is scaling and […]
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Trust: Retaining customers during the COVID-19 crisis
The Coronavirus pandemic is testing leadership on many fronts. Brand leaders in retail, especially food retail, banking, and the hospitality industries are struggling to maintain revenue in a dynamic and fluid ecosystem. Specifically, they are tasked with ensuring the safety and well-being of their employees and customers while maintaining sales revenue as demand increases. Online […]
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Empowering business users to build powerful customer experiences
Business users can now create data-led customer experiences swiftly with Session AI For years, marketers and business users have sought to engage customers with interactions that are contextual, relevant, and meaningful. Achieving this goal, however, requires a strategic approach to data and technology. This poses a challenge for many because of the shortage of right […]
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A call for empathy-based customer engagement
Keeping your customer engagement strategy aligned with customer sentiment is more important than ever as the impact of COVID-19 unfolds As we grapple with the temporary new norm and changes to our lives, the way we work, shop and socialize is changing. We constantly see businesses adapting their operations as necessary, including shutting down stores […]
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Relationship Marketing: The Complete Guide
Everything you need to understand about relationship marketing so you can keep more customers and grow your business What is relationship marketing? It is all about nurturing your relationship with an audience or a customer. The concept isn’t really new, but there are a number of new strategies when it comes to customer retention. After […]
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