CommerceNext 2022: Leaders in ecommerce find growth in customer centricity
Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.
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A world without third-party cookies
With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.
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Machine learning models in event-driven architectures
A variety of real-world processes produce sequences of data whose complex temporal dynamics need to be modeled. For example, real-time event-driven customer interaction systems capture user actions (events) generated by customers on web and mobile applications. These user actions across various digital end-points are directed towards achieving specific outcomes and represent certain user intent. The […]
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Relationship Marketing: The Complete Guide
Everything you need to understand about relationship marketing so you can keep more customers and grow your business What is relationship marketing? It is all about nurturing your relationship with an audience or a customer. The concept isn’t really new, but there are a number of new strategies when it comes to customer retention. After […]
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