CommerceNext 2022: Leaders in ecommerce find growth in customer centricity
Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.
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A world without third-party cookies
With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.
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The emergence of the intelligence layer
The journey from data to intelligence As consumer engagement has matured, we have evolved from a discussion of tactics (email, SMS, push notifications), to a discussion of the data that powers those tactics (CDP, analytics, insights), to finally landing on the paramount discussion of the intelligence that powers the interactions. Five years from now, I […]
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Is There Wind in Your Sails?
Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you can’t sail your ship. With it, you must navigate carefully to ensure the wind stays in your sails. In the world of digital commerce, there are often many ships-a-sail requiring careful navigation. With the acceleration of e-commerce […]
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Key Takeaways from NRF 2021
Consumer Sentiment and Dealing with Uncertain Times NRF 2021, Retail’s Big Show – Chapter 1, was a recognition of the retail industry’s resilience in the face of the pandemic and its continued impact on the economy. The industry’s ability to adapt in a time of crisis showed through innovations with which retailers pivoted to serve […]
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The impact of COVID-19 on consumer packaged goods
Understanding the CPG market shifts that are here to stay COVID-19 has had a monumental impact on the consumer packaged goods (CPG) market—both in the near term and the long term. Take the shortage of toilet paper at the onset of the COVID-19 pandemic, for instance. As consumers worried about a shortage of critical products, […]
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COVID-19 and the changing face of retail food
The COVID-19 pandemic is quickly changing the face of retail food. Independent and big brand food stores, restaurants and the quick service restaurants (QSR) are all swiftly adapting to the crisis. The speed of the outbreak has forced them to swiftly rethink their business and services to stay connected, safe, and afloat in these turbulent […]
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Gaining consumer trust online in uncertain times
Online shopping has become an essential service during the COVID-19 crisis. No longer is going to the supermarket, bank, or mall a safe option for consumers. Rather, sourcing and purchasing from the safety and comfort of one’s home is the new normal. Online retailers are experiencing surges of 30 percent and higher, traffic is scaling and […]
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Trust: Retaining customers during the COVID-19 crisis
The Coronavirus pandemic is testing leadership on many fronts. Brand leaders in retail, especially food retail, banking, and the hospitality industries are struggling to maintain revenue in a dynamic and fluid ecosystem. Specifically, they are tasked with ensuring the safety and well-being of their employees and customers while maintaining sales revenue as demand increases. Online […]
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