Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.
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Less offers, more revenue: 10 strategies to limit promotions without limiting conversions
How can ecommerce brands avoid a race to the bottom in a high-promotion environment?
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Your guide to ecommerce clickstream data
Each click delivers new insights which can be tracked, analyzed, and acted on — before the session ends.
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How to drive ecommerce revenue growth with shrinking resources
Key areas a digital brand can improve — without adding more manpower or budget — to help drive ecommerce revenue growth in 2023.
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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity
Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.
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Is There Wind in Your Sails?
Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you can’t sail your ship. With it, you must navigate carefully to ensure the wind stays in your sails. In the world of digital commerce, there are often many ships-a-sail requiring careful navigation. With the acceleration of e-commerce […]
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What’s in store for the holiday season?
Predictions for the 2020 retail holiday season Although the holidays may be weeks away, when it comes to retail, the holiday season is in full swing. In previous years, Halloween marked the informal end of the fall season in stores—with costumes and pumpkins replaced with trees and holiday décor—and Black Friday kicked off holiday shopping […]
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It’s a brave new world for financial services in the wake of COVID-19
The impact of the COVID-19 crisis has disrupted the way banks conduct business and how consumers access or manage their finances. With an increasing number of consumers facing employment and economic uncertainty, banks play a critical role in assuaging their anxiety and offering guidance to panicked customers about their finances. With businesses not operating normally, […]
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COVID-19 and the changing face of retail food
The COVID-19 pandemic is quickly changing the face of retail food. Independent and big brand food stores, restaurants and the quick service restaurants (QSR) are all swiftly adapting to the crisis. The speed of the outbreak has forced them to swiftly rethink their business and services to stay connected, safe, and afloat in these turbulent […]
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