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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

10 steps to conversion rate optimization

Ecommerce conversion rate optimization: 9 ways to improve your sales

Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.

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Why is consumer behavior shifting toward buy now, pay later?

A 2022 Lending Tree survey found that 43% of people used BNPL — up from 31% in 2021.

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How to overcome overstocked inventory

Overcome the overstock: How to eliminate overstock inventory without steep discounts

Four ways to offload your overstocked inventory without taking a total margin loss.

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The best ways ecommerce brands can compete this Black Friday

With every eCommerce brand battling for consumer dollars on Black Friday amid a challenging economic climate, competing this year will take some innovation.

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eTail Connect West 2022: Finding growth in existing customers and emerging technologies

We attended eTail Connect West along with some of the top ecommerce minds to uncover how the industry is evolving to a privacy-first world and rising personalization expectations.

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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity

Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.

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It’s a brave new world for financial services in the wake of COVID-19

The impact of the COVID-19 crisis has disrupted the way banks conduct business and how consumers access or manage their finances. With an increasing number of consumers facing employment and economic uncertainty, banks play a critical role in assuaging their anxiety and offering guidance to panicked customers about their finances. With businesses not operating normally, […]

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Trust: Retaining customers during the COVID-19 crisis

The Coronavirus pandemic is testing leadership on many fronts. Brand leaders in retail, especially food retail, banking, and the hospitality industries are struggling to maintain revenue in a dynamic and fluid ecosystem. Specifically, they are tasked with ensuring the safety and well-being of their employees and customers while maintaining sales revenue as demand increases. Online […]

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