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10 steps to conversion rate optimization

Ecommerce conversion rate optimization: 9 ways to improve your sales

Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.

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eTail Connect West 2022: Finding growth in existing customers and emerging technologies

We attended eTail Connect West along with some of the top ecommerce minds to uncover how the industry is evolving to a privacy-first world and rising personalization expectations.

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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity

Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.

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The impact of COVID-19 on consumer packaged goods

Understanding the CPG market shifts that are here to stay COVID-19 has had a monumental impact on the consumer packaged goods (CPG) market—both in the near term and the long term. Take the shortage of toilet paper at the onset of the COVID-19 pandemic, for instance. As consumers worried about a shortage of critical products, […]

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COVID-19 and the changing face of retail food

The COVID-19 pandemic is quickly changing the face of retail food. Independent and big brand food stores, restaurants and the quick service restaurants (QSR) are all swiftly adapting to the crisis. The speed of the outbreak has forced them to swiftly rethink their business and services to stay connected, safe, and afloat in these turbulent […]

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