Ecommerce Promotion Calculator
Is Your Promotion Profitable?
There are many variables that can impact the effectiveness of your promotions, including the discount provided, your existing margin and how much traffic the campaign drives. Try our interactive calculator to determine if your planned sitewide promotion is tracking toward profitability.
Average daily website traffic
Traffic increase attributed to promotion
Current website conversion rate
Average order value
Approximate product margin
Discount percentage
Profitability calculation
$0
0% Lift
Ready to see if your upcoming promotion will be profitable?
Adjust the sliders for each metric to match your promotion and see what your forecasted profitability over a 7 day period looks like.
Your upcoming promotion is tracking towards profitability.
The calculation above estimates your margin and lift over a 7 day period by taking the total sales minus discount and subtracting the cost of goods sold.
Try adjusting the metrics to better understand what is having the largest impact on your profitability.
Try adjusting the metrics to better understand what is having the largest impact on your profitability.
Your upcoming promotion may not be profitable, but we designed this calculator to help you be proactive, instead of reactive.
The calculation above estimates your margin and lift over a 7 day period by taking the total sales minus discount and subtracting the cost of goods sold.
There are many reasons a promotion may not be profitable, such as too large of a discount or not enough traffic generated from the offer. Try adjusting your metrics to see how it impacts your profitability.
There are many reasons a promotion may not be profitable, such as too large of a discount or not enough traffic generated from the offer. Try adjusting your metrics to see how it impacts your profitability.
How the calculator works ℹ️
This calculator is intended to be an accurate representation of your upcoming promotions profitability, using real data. However to give you the answers you need quickly there are a few assumptions and other notes we’d like to call out.
- For this calculation, our ecommerce retailers typically see 50% redemption rate and we are basing this calculation on that metric
- This calculation does not take into account any advertising dollars spent to drive traffic and revenue
- This calculation assumes no lift to average order value due to promotion
- These results are based on running a promotion for 7 days
A different approach to promotions
Session AI gives ecommerce businesses an alternative way to increase conversions, with lower promotional spend.
With In-Session Marketing, you can analyze each site visitor’s activity using behavioral AI and deliver a relevant offer for each visitor. This allows you to only serve offers to shoppers who need them and suppresses additional discounts for shoppers who are likely buyers. This all happens in just 5 clicks, without the need for any personal information.
Ready to learn how behavioral AI can help drive profitable growth?
Request a demoWith In-Session Marketing, you can analyze each site visitor’s activity using behavioral AI and deliver a relevant offer for each visitor. This allows you to only serve offers to shoppers who need them and suppresses additional discounts for shoppers who are likely buyers. This all happens in just 5 clicks, without the need for any personal information.
Ready to learn how behavioral AI can help drive profitable growth?
Learn more about building a profitable promotion strategy
Check out more best practices on creating an effective promotion and learn how other ecommerce brands are refining their promotional tactics to be more focused on profitability.
Fewer promos, higher margins with AI
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The key attributes of an ecommerce offer: A guide to raising conversion
Learn more
Intro to profitable promotions
Learn moreReduce promotional spend with In-Session Marketing
Session AI, the pioneer and leader of in-session marketing, uses patented artificial intelligence to predict the likelihood of purchase for each visitor in five clicks.
This gives your ecommerce brand the tools to convert anonymous site visitors into customers, without the use of personal data, resulting in reduced promotion spend and the ability to deliver real-time actions that are most effective for each individual vistors to increase overall conversion rate.
Request a demo to learn how you can increase conversions and reduce promo spend using AI.
This gives your ecommerce brand the tools to convert anonymous site visitors into customers, without the use of personal data, resulting in reduced promotion spend and the ability to deliver real-time actions that are most effective for each individual vistors to increase overall conversion rate.
Request a demo to learn how you can increase conversions and reduce promo spend using AI.