Why Session AI

How the Session Marketing Agent works

With the Session Marketing Agent, you can set your goals and your guardrails and let our Revenue & Margin Optimization Agents do the work for you. This allows you to get specific without getting complex. Determine your acceptable offers, max audience sizes, revenue goals, margin floors, and fixed business constraints. The Agent will explore, learn, then optimize to meet your business goals while always maintaining control groups to show true incrementality.

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STEP 1

Set Goals

Define goals & constraints

Step 2

Predict

Continuously predicts the expected outcome for each visitor in real-time.

Step 3

Act

Triggers the right in-session experience — a nudge or offer — based on predictions.

Step 4

Learn

Continuously measures via A/B testing and learns, adjusting future predictions.

Governed and Observable

Every decision is auditable. Your team sets the policy boundaries the agent operates within. You control all data inputs and have full visibility into model predictions and outcomes.

Cooperates with your stack

Deploy the Session Marketing Agent on your existing ecommerce platform via cartridge, plugin, SDK or website tags via your tag management system or directly on the page. Integrate with your A/B testing framework or use our out of the box testing tools. Use your existing site widgets or leverage our out of the box tools. Coordinate with your personalization and recommendations platforms to drive the best performance overall.

Lightweight to deploy

Tag, SDK, or server-to-server — pick the integration that fits your platform.

Sub-50ms decision latency

No PII in scope

SOC 2 aligned

Tools for compliance with privacy regulations

Conforms to your branding and styles

Agent with business user constraints

The Agent Flow

Select goal

Pick the business outcome you want to optimize for, such as conversion rate, AOV, margin, or subscription sign-ups. The agent aligns every decision to that goal.

Select messages

Choose which on-site messages, offers, or experiences are eligible for this use case. Bring your existing creative or generate new variants in Message Studio.

Select guardrails

Codify the business rules the agent must respect — discount ceilings, audience exclusions, frequency caps, brand and compliance constraints.

Let system optimize

Go live. The agent scores intent on every session, picks the best action within your guardrails, and continuously learns from outcomes.

Why in-session?

Every visit is precious. In-session actions capture each visitor's attention and influence the outcomes while they are still browsing. And in-session actions are easy to measure against control groups to determine true incrementality.

See it on your own traffic

We'll model the impact on your conversion baseline and walk through the agent live.

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