How in-session marketing works
With Session AI, telecommunications companies can now predict the likelihood of a purchase for every user, including anonymous ones, within five clicks. Understanding who is likely to buy, unlikely to buy, or on the fence allows telecom businesses to deliver relevant and differentiated consumer experiences when they matter most – no personal or historical data needed.
Unlikely-to-buy
Focus on building loyalty and long-term relationships rather than immediate conversions. Exposing sitewide offers to this group can dilute your brand image and train them to come looking for discounts next time.
On-the-fence
It’s the right time to deploy experiences aimed at increasing conversions and guiding these visitors towards making a purchase. The goal is to provide the right combination of incentives, reassurances, and urgency to convert these on-the-fence visitors into customers.
Likely-to-buy
The focus is on enhancing the shopping experience and maximizing revenue without relying heavily on discounts. Delivering relevant experiences to those shoppers helps optimize margins, reduce promotional costs, and potentially increase the average order value.
Key benefits of in-session marketing
Discover how in-session marketing can help telecom companies overcome critical business challenges.
Increase conversion rates for anonymous visitors
By analyzing real-time clickstream behavior, in-session marketing identifies undecided anonymous visitors who are more likely to convert when presented with the right incentive during their session. This approach boosts conversion rates without relying on personally identifiable information (PII), ensuring both security and privacy.
Acquire new customers
One of the biggest challenges in acquiring new customers is identifying those who are undecided yet persuadable — shoppers who can be convinced to choose your service with the right incentive in their current session. In-session marketing helps telecom companies solve this challenge by pinpointing these undecided customers in real-time and triggering real-time offers precisely at the right time, unlocking growth by driving higher customer acquisition.
Upsell and cross-sell
By recognizing behavioral signals and identifying customers who are likely to purchase, in-session marketing enables companies to deliver upsell and cross-sell offers to the most relevant customers during their active sessions on-site or in-app. This approach helps telecom providers increase average order value and maximize customer lifetime value by promoting premium plans, additional features, or complementary products at moments of high relevance.
Enhance customer experiences
In-session marketing improves the customer journey by detecting friction points, hesitation, or signs of abandonment. Through real-time interventions, such as proactive assistance via chat or personalized incentives, telecom companies can enhance the user experience and reduce drop-offs—all without compromising site performance.
Success story: How Verizon reimagines real-time consumer experiences
Learn how Verizon responds to rising consumer expectations and drives innovation in real-time consumer experiences.Watch the full conversation.
Converting on-the-fence visitors
Resulted in a 72% conversion rate lift.
Personalizing shopping experiences
Resulted in a 17% conversion rate lift.
Removing friction
Resulted in a 161% lift in chat assisted digital orders.
When we saw a 72% conversion lift, I thought my guy was kidding when he said the number was that high, but it really did profoundly change the outcome for people who had qualified themselves through their in-session behavior as being on-the-fence.
Chris Paul
VP of Digital, Verizon
More about in-session marketing
Yes, Session AI integrates quickly with a number of ecommerce platforms and other systems of record, including Salesforce, Adobe Commerce, and Amazon Web Services, to support real-time use cases that increase conversion and margin. Check out the complete list of integrations, flexible connectors, and SDKs here.
Implementing in-session marketing on your website will not negatively impact its overall performance. Our modern platform is designed to be lightweight and asynchronous, meaning it loads in parallel with your website’s content without slowing down the main page load times.
It usually takes less than 45 days to fully deploy our solution and less than 90 days to make an impact.