Realizing the promise of AI for operations
In the daily grind of pricing, inventory, and channel management, there’s no time for unproven tools. Operations teams need to manage promotions, maintain inventory, and increase margin in the face of strong competition. In-session marketing is proven technology that offers new levers for you to exceed your goals, even reducing reliance on promotions to improve margin.
Reduce use of promotions
With in-session marketing, operations leaders can move from sitewide to targeted discounts, reducing promo spending while increasing conversion.
Reduce inventories without loss
When inventories build due to seasonality, broken sizes, or other reasons, Session AI provides levers to sell target SKUs at higher prices than could be realized with markdowns.
Raise product margins
By reducing overall discounting, Session AI increases product margins significantly.
Featured resources
The Rise of AI Decisioning: Why The Time Is Now
From boardrooms to the geekiest marketing Slack channels, a new AI decisioning paradigm is taking hold – and it couldn’t be arriving at a better time.
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The key attributes of an ecommerce offer: A guide to raising conversion
Crafting an impactful ecommerce promotion requires a test and learn mindset. Learn which factors you need to consider to ensure your promotions track towards profitability.
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Five ways premium brands can profit with behavioral AI
Behavioral AI helps ecommerce businesses understand, predict, and influence human behavior. Learn how brands are using AI to boost customer engagement and drive revenue.
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