With the cost of marketing and the cost per click going up, it’s really important to take the users that we do have on the site and in our app and give them the best [in-session] experience possible, using AI to enhance their journey.
Jane-E Yamamoto Johnson
Senior Director, Ecommerce at Forever 21
Meet Forever 21
Forever 21 is a global fashion retailer known for offering trendy and affordable clothing, accessories, and beauty products. The brand caters primarily to young adults and teenagers, providing a wide range of stylish apparel that reflects the latest fashion trends. The brand is recognized for its fast fashion approach, frequently updating its inventory to keep up with current styles. In addition to clothing, Forever 21 offers shoes, bags, and other accessories, appealing to fashion-conscious consumers seeking budget-friendly options.
About the speaker
Watch the full recording of our webinar session on “Silent Signals: How AI Hears What Customers Don’t Say,” featuring leaders from Forever 21, Omaha Steaks, and Houzer, and moderated by CommerceNext.
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