Thought Leadership Interview

Intro to Profitable Promotions

Listen to the conversation with Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, to explore how to run more profitable promotions and the role AI plays.

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The stakes are high and the margins are tight. In the current economic climate, retailers need to refine their promotional tactics to be less reliant on discounts and more focused on profitability.

Key takeaways

Five principles for more profitable promotions:

Examine Variable Contribution Margin (VCM) and CAC payback to assess true ROI
Minimize sitewide promotions — full-price customers shouldn't see sale messaging
Use AI for dynamic discounting — let it determine when and what to promote for maximum profitability
Get inventory right first, then determine promotional strategy
Push bundles and cart specials tied to spending thresholds to drive AOV

About Anh Vu-Lieberman

Anh Vu-Lieberman is VP of Conversion Rate and Site Optimization at Nogin — a twenty-plus year ecommerce executive overseeing operations for a $300M GMV portfolio across branding, digital marketing, and site operations. Her experience spans brands including ModCloth and Justice, where she applied data-driven promotional strategies to improve profitability without sacrificing conversion.

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