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The secrets behind better margins

 
Many retailers are prioritizing improved margins and profitable growth, especially after the holiday sales season. Hear Carolyn Pollock, CMO of Tailored Brands, reveal the smart strategies behind better margins—using doorbusters to drive traffic and tools like Session AI to seal the deal with precision.

[We are] leveraging tools like Session AI to be able to deliver offers for people who we think need it to get over the hump and actually make the final transaction, and not to the people that we know are pre-directed and coming in with a purpose to buy from the outset.

Carolyn Pollock
Chief Marketing Officer of Tailored Brands

Meet Tailored Brands

Tailored Brands is a leading American retail holding company specializing in men’s apparel. It owns and operates several well-known brands, including Men’s Wearhouse, Jos. A. Bank, Moores Clothing for Men, and K&G Fashion Superstore. Tailored Brands has built a reputation for providing personalized service, expert tailoring, and a wide range of suits and accessories, blending traditional craftsmanship with modern fashion.

Carolyn Pollock

Carolyn Pollock is Chief Marketing Officer of Tailored Brands. Carolyn oversees brand and marketing efforts to drive growth and build lasting brand and customer relationships across the Tailored Brands’ portfolio. Previously, Ms. Pollock was a managing partner at a marketing consulting firm that served start-ups and established companies across consumer retail and technology including Facebook, Thumbtack, eBay, Dolby and more. Ms. Pollock also held various Marketing leadership roles at Timbuk2, eBay, Interbrew and Unilever.
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This video features select insights from a CommerceNext webinar session on “Cyber Week Recap: Lessons Learned and Advice for 2025.“

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Calculate your profit margin lift

There are many variables that can impact the effectiveness of your promotions, including the discount provided, your existing margin and how much traffic the campaign drives. Try our interactive calculator to determine if your planned sitewide promotion is tracking toward profitability.

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