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Reduce reliance on promos

Sitewide offers make us feel sick, too. In-session marketing targets promotions to the visitors who need them, so you can pull back on sitewide discounts.

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Discounts hurt margin and brand perception

Promos, coupons, and other discounts raise conversion and sales—but at a cost. In-session marketing lets you make the most of every promo dollar, and gives you levers to move to targeted onsite incentives instead of sitewide promos.

Brands and buyers are addicted to promos

Once you start relying on promos to sell, it’s very hard to stop. Customers get used to seeking discounts, and then your margins erode. Layering promos, time-limited coupons, gamification, and other tactics only add a little extra lift to constant sitewide efforts.

In-session marketing targets incentives

With in-session marketing from Session AI, now you can pull back promos from the visitors who don’t need them to convert. Instead, reserve offers for the visitors who need them. Continuous A/B testing and measurement ensures the right incentives find the right audiences.

predictions within 5 clicks on footwear website

Save millions with real-time segmentation and action

The unique capability of Session AI’s technology accurately identifies which visitors are likely to buy regardless of incentives, and which visitors need that extra nudge to buy. You’ll save millions on promo budget and raise conversion too. Feel better yet?

Is your upcoming ecommerce promotion profitable?

There are many variables that can impact the effectiveness of your promotions, including the discount provided, your existing margin and how much traffic the campaign drives. Try our interactive calculator to determine if your planned sitewide promotion is tracking towards profitability.
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Is your ecommerce promotion proftiable?

Related resources

Session AI converts anonymous visitors in 5 clicks

How Session AI converts the anonymous

More than 90% of visitors are anonymous. But retailers invest nearly all their conversion efforts on known traffic. It’s no wonder ecommerce is getting harder. Watch to learn more about the challenge of anonymous traffic and how Session AI can convert the anonymous in 5 clicks.

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Forever 21’s AI journey: From broad promotions to targeted AI incentives

Learn how Forever 21 uses behavioral AI to create better customer experiences – and improves conversion at the same time.

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Fewer promos, higher margins with in-session marketing: Tailored Brands Success Story Suzanne Scott

Fewer promos, higher margins with AI

Tailored Brands set out to increase conversions on their site and, over time, become less promotional. Listen in as Suzanne Scott highlights how in-session marketing helped achieve these goals while creating exceptional customer experiences.

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