Testing Is In Our DNA
We test everything — Session AI has built testing into our core operations and platform, so that every campaign benefits from rigorous experimentation by default.
Platform
Agentic A/B Testing
Session AI provides built-in A/B testing that tests every Agent-driven variant against a control group to measure performance against your business goals. Our Agents run real-time tests with control groups to measure true incrementality, making it possible to test faster and scale winning strategies without guesswork.
The Session Marketing Platform tests everything by default and always keeps a control group, giving you precise measurement without requiring engineering support or complex integrations. Setting up multiple variants is easy while self-optimizing segmented testing maximizes results efficiently.
Real-Time Control Group Measurement
Industrial strength proof with real-time control groups so that you can measure true incrementality of promotions and offers, eliminating the attribution problem and the uncertainty of traditional demand measurement.
Easy Multiple Variant Setup
Setting up multiple test variants is easy, allowing you to quickly explore different strategies, offers, and messages without building out complex testing infrastructure.
Agentic Optimization
Our Agents continuously optimize which segments are performing best, automatically allocating budget and attention to the winning variants while eliminating underperforming ones.
Support for Your Testing Framework
Whether you want to integrate with your existing A/B testing framework or use our standalone solution, Session AI's Adaptive Testing adapts to your needs and technical preferences.
See it on your own traffic
We'll model the impact on your conversion baseline and walk through the agent live.