Platform
The Session Marketing Platform includes a suite of out-of-the-box reports that help you identify opportunities, understand drop-off points, and audit model accuracy. Monitor lift across anonymous and known traffic, facilitate faster marketing decisions, and measure the performance of the Session Marketing Agent.
While business intelligence tools provide great insights for overall ecommerce performance, they often lack the specific views that enable planning and performance monitoring for specialized solutions. The Session Marketing Platform includes out-of-the-box reports that provide exactly the insights you need to plan, measure, and optimize the Session Marketing Agent.
Understand how marketing messages are performing so that you can keep campaigns aligned with business goals at all times. Monitor and summarize lift across different segments and campaigns to validate true incrementality and understand the impact of your strategies.
Explore deep segmentation that compares all prediction groupings for both Anonymous and Known users broken down by category, recency, traffic source and your loyalty segments to better understand your audiences in the context of our predictive agentic flows.
Identify key opportunities with diagrams that show major drop-off points in your user journey so that you can fix friction where it matters most. Facilitate decisions around use cases, helping you pivot quickly based on real-time data insights.
Visually compare predictions to outcomes to validate model accuracy and have confidence in the data that our Agents use to make targeting decisions.
Our real-time reporting tells you if a campaign is underperforming or needs adjustment, so that you can pause or adjust guardrails to meet your business needs.
We'll model the impact on your conversion baseline and walk through the agent live.
