Video
Mike Dupuis of Catalyst Brands, Annie Soderstrom of SKIMS, and Dan Kaparski of Archipelago Companies share how top brands are scaling real-world AI and preparing for an AI-first shopping future.
AI has gone from trend to non-negotiable in ecommerce, reshaping everything from search to personalization to customer service.
"At this time last year AI was this really cool thing… and now it's really become a non-negotiable for survival in ecommerce." — Annie Soderstrom, VP of Digital Product at SKIMS "This is really about needing to deploy and or scale and really get meaningful results and savings from the different AI tests. So this is really the year where I think they have to scale." — Mike Dupuis, CDO at Catalyst Brands
Smart ecommerce leaders are breaking down silos — AI use cases now span across marketing, merchandising, and digital. The smartest companies are mapping AI across every customer touchpoint and holding each initiative to a KPI. "Education is one of the biggest opportunities in AI. Without bringing the whole team along, no company becomes truly AI-first." — Annie Soderstrom, VP of Digital Product at SKIMS
"Optimizing for AI agents is the new SEO. If you're not thinking about your site this way, you're already behind." — Annie Soderstrom, SKIMS "We've had early success using gen AI to generate dynamic audiences from CDP." — Mike Dupuis, Catalyst Brands "Everything is switched to being proactive, revenue-driving — how are we getting the customer to check out faster, getting them to find the products." — Dan Kaparski, Archipelago
Mike Dupuis — Chief Digital Officer, Catalyst Brands Annie Soderstrom — VP of Digital Product, SKIMS Dan Kaparski — Director of Digital Product, Archipelago
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