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How Forever 21 is transforming shopping with AI

It's easy to get lost in the weeds with AI. Learn how Forever 21 is building alignment and focus around AI initiatives to meet their business goals and deliver an exceptional customer experience.

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How Forever 21 is transforming shopping with AI

It's easy to get lost in the weeds with AI. Learn how Forever 21 is building alignment and focus around AI initiatives to meet their business goals and deliver an exceptional customer experience.

With the cost of marketing and the cost per click going up, it's really important to take the users that we do have on the site and in our app and give them the best [in-session] experience possible, using AI to enhance their journey.

— Jane-E Yamamoto Johnson, Senior Director, Ecommerce at Forever 21

Meet Forever 21

Forever 21 is a global fashion retailer known for offering trendy and affordable clothing, accessories, and beauty products. The brand caters primarily to young adults and teenagers, providing a wide range of stylish apparel that reflects the latest fashion trends. The brand is recognized for its fast fashion approach, frequently updating its inventory to keep up with current styles. In addition to clothing, Forever 21 offers shoes, bags, and other accessories, appealing to fashion-conscious consumers seeking budget-friendly options.

About the speaker

Jane-E Yamamoto Johnson, Senior Director of Ecommerce at Forever 21, is an accomplished retail and ecommerce merchandising leader with 10+ years of success by driving profitable results through elevated storytelling, merchandising strategies and building an impactful customer experience through physical and digital spaces.

About this video

Watch the full recording of our webinar session on "Silent Signals: How AI Hears What Customers Don't Say," featuring leaders from Forever 21, Omaha Steaks, and Houzer, and moderated by CommerceNext.

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