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More than 90% of visitors are anonymous. But retailers invest nearly all their conversion efforts on known traffic. It's no wonder ecommerce is getting harder.
More than 90% of visitors are anonymous. But retailers invest nearly all their conversion efforts on known traffic.
The conventional personalization stack requires identity: a login, a cookie, a purchase history. But the majority of ecommerce visits don't come with any of that. As third-party cookies phase out and privacy regulations tighten, the anonymization of ecommerce traffic is accelerating.
Session AI's approach is different. Rather than asking "who is this person?" we ask "what is this person doing, and what does that tell us about their intent?" Five meaningful clicks into a session, the model has enough behavioral signal to make an accurate purchase prediction — no identity required. The entire process occurs in real time, in less than 100 milliseconds from prediction to action.
Session AI segments every visitor into three groups: likely to buy, on the fence, or unlikely to buy. Likely buyers receive no discount — protecting margin. On-the-fence visitors receive a targeted incentive — driving conversion. Unlikely buyers receive alternative messaging focused on email capture or future engagement.
We'll model the impact on your conversion baseline and walk through the agent live.
