Whitepaper
In three simple steps, we'll show you how you can increase your conversion rates through real-time offers by only targeting your discounts to shoppers who are on-the-fence and highly influenceable.
The conversion rate for some groups is actually reduced by showing offers.
Sitewide promotions treat every shopper the same — but they aren't. Visitors who are already planning to buy don't need a discount; showing them one only erodes margin. Meanwhile, the shoppers who are genuinely on the fence — those who could be converted with the right incentive — often don't receive offers at the right moment.
Real-time offers use behavioral AI to identify which visitors are on-the-fence and highly influenceable. By the fifth click, Session AI can predict purchase intent and surface a targeted offer only to those who need it — protecting margin for high-intent visitors while converting those who are hesitating.
This whitepaper explains how a top 10 U.S. department store embraced the power of next-gen personalization to become the most engaging retailer in America — and how other brands can follow the same playbook to reduce promotional spend while growing revenue.
We'll model the impact on your conversion baseline and walk through the agent live.
